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Sometimes the best ads are those that are deceptively simple. This commercial for Swiss Sugar and NeueLGK, Zurich by Loose Moose and Solid & Haller Film depicts a series of iconic Swiss exports and facets of life. They’re drawn in simple bas-relief form in sugar, the way you’d write your name in sand on the beach. The execution of the ad is flawless, and the association between Switzerland and quality is instantly made clear.