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We’ve featured misspelled tattoos on Trend Hunter before, and now that idea is being used in a new British ad campaign for Suzuki Swift.
The ads showcase the compact size of the Suzuki Swift as a selling point for those who need a fast and swift exit.
A young tattoo artist misspells the tattoo of “respect” as “resplect” on the back of a rather big and formidable-looking guy. The solution? Go to your Suzuki Swift and run for your life!
The ad features the photography of Drew Gardner with retouching by Kevin Smith, creative direction by Craig Roderick & Glenn Smith, and art direction by Aldie Pretorius.
Check out some misspelled tattoos and other strange ways to sell cars below.