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Being involved in green practices is becoming ever more important to a brand’s reputation, and now Sustainability Momentum (or Sumo) is helping companies monitor their employees’ eco-friendly habits so that employees may be rewarded accordingly.
Sustainability Momentum, a program developed by UK-based CloudApps, lets brands measure an employee’s carbon footprint. With the program, you can see whether a worker has been recycling or how much energy she has been consuming—the program tracks the employee’s consumption in real-time. If an employee reaches a certain target, he gets a corresponding bonus.
The Sustainability Momentum program offers an interesting way to encourage specific employee habits, and the results will most definitely be positive—less waste and consumption means lower costs, and the use of a green monitoring system like this only stands to elevate a brand’s image to the public.