| Emailthis TrendEmail | Full Article (TrendHunter.com/id/113982)

Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity

By: Amelia Roblin (Superstar) Jun 3, 11

It’s true that presently and historically, alcohol has been used to alleviate symptoms of strep throat and the like, so it’s not a totally unusual idea to make Supperclub Vodka packaging look like liquid medicine bottles.

The simplistic elixir branding takes two opposing forms, each to contain either the brand’s Virgin White or the Dark Black brews. Both are labeled with a single bold “S,” copyright, making them look somewhat innocent. Each is marked in a shade contrasting to its contents.

On the theme of duality, part of the marketing scheme involved a video which compared darkness to lightness. In the same way, one can draw a parallel to the ideas behind alcohol and medicine, where Diddo’s branding of Supperclub Vodka packaging asks you if either beverage represent virtue or vice.

Source: packagingoftheworld
Readmore: bydiddo

Related Trends:

Blue Seal Branding

Simple Stamped Branding

Fashion-Minded Refreshments

Chalkboard Beverage Branding

Licensed Bird-Watching Labels

Elegant Oil Packaging

Dimpled Lager Labeling

Bauhaus Houseware Branding

Garden Gnome Merchandizing

Copyright © TREND HUNTER Inc.. All Rights Reserved.