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It’s true that presently and historically, alcohol has been used to alleviate symptoms of strep throat and the like, so it’s not a totally unusual idea to make Supperclub Vodka packaging look like liquid medicine bottles.
The simplistic elixir branding takes two opposing forms, each to contain either the brand’s Virgin White or the Dark Black brews. Both are labeled with a single bold “S,” copyright, making them look somewhat innocent. Each is marked in a shade contrasting to its contents.
On the theme of duality, part of the marketing scheme involved a video which compared darkness to lightness. In the same way, one can draw a parallel to the ideas behind alcohol and medicine, where Diddo’s branding of Supperclub Vodka packaging asks you if either beverage represent virtue or vice.