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There is a glut of different marketing techniques to attract consumers to various products, so it is enticing to see the success of the simple method whipped up for Sugar Daddy’s Cupcakes packaging. So much more than plain white cartons yet significantly gentler on the eyes than bold brand identities, this concept communicates ideas.
Leo Burnett of Dubai conceived these beautiful boxes for the beloved bakery, striving to establish a truly unique image though intricate illustrated text. Each ornate letter is an elaborate element of a larger word, scrawled in a bespoke typographic style. It isn’t the name of the brand that written imaginatively across the top of Sugar Daddy’s Cupcakes packaging, but a single word such as “Bliss,” “Surprise,” “Indulgence” or “Desire” which can be found in every gram.