| Emailthis TrendEmail | Full Article (TrendHunter.com/id/137299)

Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word


By: Amelia Roblin (Superstar) Jan 5, 12
{SummaryTitle}

There is a glut of different marketing techniques to attract consumers to various products, so it is enticing to see the success of the simple method whipped up for Sugar Daddy’s Cupcakes packaging. So much more than plain white cartons yet significantly gentler on the eyes than bold brand identities, this concept communicates ideas.

Leo Burnett of Dubai conceived these beautiful boxes for the beloved bakery, striving to establish a truly unique image though intricate illustrated text. Each ornate letter is an elaborate element of a larger word, scrawled in a bespoke typographic style. It isn’t the name of the brand that written imaginatively across the top of Sugar Daddy’s Cupcakes packaging, but a single word such as “Bliss,” “Surprise,” “Indulgence” or “Desire” which can be found in every gram.



Source: lovelypackage
Readmore: leoburnett



Related Trends:


Adhestive Handle Branding
TrendHunter.com/id/135219



Antique Entomology Branding
TrendHunter.com/id/135040



Fruit-Munching Merchandizing
TrendHunter.com/id/135063



Color-Coded Cure Branding
TrendHunter.com/id/131573



Crisp Casual Branding
TrendHunter.com/id/134054



Boarding Pass Branding
TrendHunter.com/id/131426



Delectably Decorated Branding
TrendHunter.com/id/134770



Adolescent Illustrated Branding
TrendHunter.com/id/133739



Cartooned Kindred Branding
TrendHunter.com/id/131568




Copyright © TREND HUNTER Inc.. All Rights Reserved.