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Kooples, a French clothing brand, has caught the attention of the Internet with their ad campaigns that feature real-life couples. The Kooples website lets visitors shop each couple’s look, posing in selections from the Spring/Summer 2012 collection, or the regular way—separately as men’s and women’s collections.
In addition to the photos, each couple is featured in a video short clip, which provides an intimate glimpse into what seems like sartorial and relationship bliss (although one can only confirm the former).
Kooples is a playful reference to the way “couples” sounds when pronounced with a French accent.
The three brothers behind Kooples (Alexander, Laurent and Raphael) aren’t exactly strangers to the use of interesting and engaging subjects in their ad campaigns—for Comptoir des Cotonniers, a previous line, they photographed real-life mothers and daughters.