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London-based creative atelier Studio Toogood for Cherevichkiotvichki showcases the latest work of Cherevichkiotvichki’s Spring 2013 collection. Studio owner Fay Toogood brands concepts to suit the ideology of her work place and consistently updates the studio to reflect the needs of her high-end clientele. The newest attraction to hit the atmosphere of Studio Toogood is REACT, an installation from shoe-orientated brand.
The brand used the space to display its work for a Paris Fashion Week Spring 2013 presentation. Cherevichkiotvichki founder Victoria Andrejeva styled the look of the studio with texturized furniture, plaster work to create an abandoned looking room. The room features an extravagant amount of paper mache work, texturized surroundings and white walls to make the artwork of the shoes pop against the studio’s walls.