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Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look

By: Amelia Roblin (Superstar) Jun 18, 12

When it comes to merchandizing food, the consumer’s eyes must become his taste buds. It’s concepts like Strange Fruit packaging that get you salivating with just visuals as sensory stimulation.

Designer Samantha Salzano translated the exciting flavors of lychee, jackfruit and kumquat into vivid tropical ink colors and unconventionally shaped wrappers. The scaly textures of the juicy edibles’ rinds are printed and accentuated with chromatic dimension onto disposable cases that resemble sliced fruit.

When clustered together, the delicious-looking wedges produce what appear to be whole near-spherical yield. But when observed separately, each piece of Strange Fruit packaging incorporates a little clear window where a pip might be. This offers you a look inside at the scrumptious exotic snacks, which are bits of dried Asian and African delights.

Source: thedieline
Readmore: samanthasalzano

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