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S.T.O.R.Y clothing is a social business that uses something like a one for one model. Compare it to the ever popular Out of Print t-shirt brand or maybe even the just as ubiquitous TOMS model. For each piece of clothing that is bought, one book is donated to a child in the United States, particularly where illiteracy rates are high.
Products offered from S.T.O.R.Y. clothing include men’s and women’s sweatshirts and tees, as well as accessories such as tote bags an the ‘Give A Book’ bracelet. The books are donated in California (San Jose and Lake Forest) to local YMCAs as well as students in school from kindergarten to grades one to three.
S.T.O.R.Y. stands for “start them off reading young.”