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Emoticons may be used to give a written message a bit more context, but in the Stop Accidents campaign they simply look disturbingly out of place. First of all, they have been applied to the real world. Secondly, they cover the faces of seriously injured or dead individuals. Individuals who are now paying the ultimate consequence for texting while driving.
The Stop Accidents campaign was conceived and executed by Grey, an ad agency based in London, United Kingdom. It shows that no variations of the smiley face can make these situations any better. Art directed by Bernat Motjer with creative direction by Alejandro Arriagada and Aleix Bou, the images were shot by photography collective Getty Images.