| Emailthis TrendEmail | Full Article (TrendHunter.com/id/158742)

Organic Food Fighters
Stonyfield Farms' 'Be a Food Superhero' Campaign Advises Healthy Eating


By: Katherine Vong (Superstar) Jun 28, 12
{SummaryTitle}

The StonyField Farms’ ‘Be a Food Superhero’ campaign is a fun and entertaining effort by the organic foods brand to promote healthier eating of organic foods, which the brand believes can help prevent diseases caused by pesticides and the use of other chemicals in farming.

The campaign, launched on Facebook and a dedicated microsite, encourages people to become a “superhero” when it comes to taking their diets into their own hands and eating healthier fare. Through superhero personas like the ‘Kale Crusader’ and the ‘Strawberry Avenger,’ users can gain information on organic farming and foods, as well as explore different ways to improve their diets. With this fun and lighthearted campaign, Stonyfield hopes to make more people, who aren’t “core organic consumers,” committed to buying organic and healthier foods.

Contact Information
Stonyfield website
Stonyfield on Facebook
Stonyfield on Twitter



Source: brandchannel
Readmore: iwillknowmyfood



Related Trends:


All-Organic Nutrition Drinks
TrendHunter.com/id/57627



Deadly Food Ads
TrendHunter.com/id/147347



Organic Food Finders
TrendHunter.com/id/89695



Rights-Based Organic Food
TrendHunter.com/id/150062



Organic Food Giveaways
TrendHunter.com/id/128189



Mission-Driven Kids' Foods
TrendHunter.com/id/130327



Social Entrepreneurship Retreats
TrendHunter.com/id/146071



Discounted Organic Food Collectives
TrendHunter.com/id/149384



15 Malnutrition-Tackling Businesses
TrendHunter.com/id/144871




Copyright © TREND HUNTER Inc.. All Rights Reserved.