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The StonyField Farms’ ‘Be a Food Superhero’ campaign is a fun and entertaining effort by the organic foods brand to promote healthier eating of organic foods, which the brand believes can help prevent diseases caused by pesticides and the use of other chemicals in farming.
The campaign, launched on Facebook and a dedicated microsite, encourages people to become a “superhero” when it comes to taking their diets into their own hands and eating healthier fare. Through superhero personas like the ‘Kale Crusader’ and the ‘Strawberry Avenger,’ users can gain information on organic farming and foods, as well as explore different ways to improve their diets. With this fun and lighthearted campaign, Stonyfield hopes to make more people, who aren’t “core organic consumers,” committed to buying organic and healthier foods.