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No. 3 is ZUBI’s new collection of clutches, which is chosen to be advertised through disturbing settings of still life editorials.
Although the clutches are phenomenal-looking due to their design and patterns, their presentation next to a dead skinned chickens and being wrapped around dead fish certainly sways the viewer’s focus away from these features.
Apart from the shockingly disturbing still lives, most of the other clutches are placed in more pleasant settings, like hanging upside down from the ceiling next to parallel hanging grapes.
Using the still life art form in accessory editorials is a novel idea. It’s reference of art history with certain still life symbols, as well as the combined use of colors and shock value effect is a clever mix that makes a creative advertising campaign.