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Crosswise Coffee Branding
Starbucks Special Edition Packaging Seeks a Different Approach

By: Amelia Roblin (Superstar) Jul 24, 11

Product wrapping notoriously results in a great deal of excess and wasted paper, so it’s excellent to see that Starbucks Special Edition packaging starts with a different approach to minimizing material used. The brew bundle is labeled with the motto “Less is more,” which acts as a clever description of the cardboard box and the supreme flavorful taste of just a small cup of this brand of coffee.

Appropriately, the parcel contains a tiny round mug designed to be filled with the full-bodied hot beverage, as well as three types of the coffee house’s favorite grounds. The four items are enveloped in a simple corrugated carton that can be effectively assembled by person with no adhesives necessary. Created by Carla Mezher, Starbucks Special Edition packaging saves on the economic and environmental costs of both material and labor.

Source: packagingoftheworld
Readmore: carlamezherdesigns.blogspot

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