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With the falling effectiveness of television ads, marketers are searching for alternate strategies to make an impression on their audience and ‘Star Toilet Paper’ is definitely trying something new, advertising in the most intimate of places—your toilet paper.
Star Toilet Paper offers customizable toilet paper to companies that would like to have their information or promotions printed in soybean-based ink on 100% recycled material. The idea hinges on the fact that TP is placed where people have no choice but to read or at least acknowledge the text. Besides, how cool would it be to be able to tear off a piece of coupon?
As a relatively unchartered territory, some corporations may feel skeptical about the stigma that toilet paper advertising may insinuate, though they must also consider that the novelty of such a concept may just make their message stick.