| Emailthis TrendEmail | Full Article (TrendHunter.com/id/115262)

Fire Breathing Branding
Sriracha Hot Sauce Packaging Was Infused with Flaming New Life

By: Amelia Roblin (Superstar) Jun 12, 11

The best way to communicate the level of spice in an edible product is to describe it as inflicting a sense of flames on the tongue, and in all of its crisp simplicity, Sriracha Hot Sauce packaging does this very effectively.

The Hot Rooster Sauce is one of the most versatile, and it’s perhaps from where the iconic image for the new branding identity dame. The jar, tin and squeezable bottle have each been dressed with a similar sticker, depicting a white block image of a chicken in profile. From the bird’s open beak copes a fiery cry of blazing flames, subtly indicating a possible meal worth marinating. Designed by Elizabeth O. Soule, Sriracha Hot Sauce packaging gets right to that spicy point.

Source: thedieline

Related Trends:

Paint-Dipped Packaging

Bright Burlap Candy Branding

Spray-Painted Packaging

Illustrated Loose Leaf Branding

Cute Condiment Cartons

Toothy Beverage Branding

Sauce Splatter Marketing

Flame-Dousing Drink Branding

Police Tape Packaging

Copyright © TREND HUNTER Inc.. All Rights Reserved.