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The Sprite ‘Camo’ campaign is encouraging young people everywhere to break free and express themselves by having a bottle of Sprite.
The global campaign includes this quirky TV spot that takes place in Prague, where the streets are empty because people have been blended (via paint) into their backgrounds. One teenage guy, however, drinks from a bottle of Sprite and subsequently emerges into the foreground, wiping away his body paint to stand out from the rest of the camouflaged people. Later, he runs into a teenage girl that has done the same.
The metaphor in the Sprite ‘Camo’ campaign is one that people across cultures won’t have trouble understanding. By breaking out of his camouflaged state, the teenager sends the message that no one should be afraid to express themselves.