| Emailthis TrendEmail | Full Article (TrendHunter.com/id/173759)

Color-Changing Covers
The 'Spread the Warmth' Campaign Magazine Cover Changes Hue with Touch


By: Ariel Weber (Star) Nov 18, 12
{SummaryTitle}

The ‘Spread the Warmth’ campaign has collaborated with The Telegraph Magazine to captivate readers attention with their color-changing cover. The campaign was created to help elderly stay safe and warm during the cold and dreary winter months. 

The front cover will be printed in thermal ink, which will allow readers to change the gray items on the cover page into the color orange simply by touching the image. The star of the campaign is UK’s celebrity ambassador Lynda Bellingham who is featured on the front.

The reason they chose the interactive color was to demonstrate how with a help of a donation, readers can contribute to helping elderly stay warm. The Spread the Warmth campaign shows how easy and useful a contribution is to those elderly who need it the most.



Source: psfk
Readmore: ageuk.org.uk



Related Trends:


Expressive Pop Art Covers
TrendHunter.com/id/141549



Bronzed Poolside Goddesses
TrendHunter.com/id/159342



Rebel-Glam Photo Shoots
TrendHunter.com/id/148536



Superheroic Publication Covers
TrendHunter.com/id/162663



Fashion-Smashing Designs
TrendHunter.com/id/147728



Literal Bubbly Magazine Covers
TrendHunter.com/id/167196



Brush Stroke Magazine Covers
TrendHunter.com/id/140704



Polarized Opinion Publications
TrendHunter.com/id/169058



Jean-Made Magazine Covers
TrendHunter.com/id/157062




Copyright © TREND HUNTER Inc.. All Rights Reserved.