20 Speeches by Advertising Gurus
From Ogilvy's Rory Sutherland to Apple's Philip Schiller
By: Jaime Neely
Jan 16, 13
These speeches by advertising gurus feature a variety of leaders and professionals from a wide range of industries. One of the most notable and reputable individuals in the group includes Rory Sutherland who currently serves as the Vice Chairman of Ogilvy Group worked his way to the top starting as a junior copywriter. He stresses the importance of subjectivity in advertising and consumers’ concept of value. His speeches offer fascinating examples and case studies that support his belief.
Other notable figures here include Apple’s Philip Schiller and Jonathan Mildenhall, the VP of Global Advertising Strategy at The Coca-Cola Company. A common theme throughout many of these speeches is the growing importance and relevance of mobile advertising. Advertisers are now recognizing the pattern of consumers accessing brands, stores and information on their smartphones as opposed to desktops or traditional media.
These speeches by advertising gurus provide a current dialogue on changing consumer behavior and market strategies.
Persuasion by Fascination
Storytelling in Branding
The Takeover of Mobile Advertising
If Politicians Borrowed From Marketers
When Two Become One
The Power of Intangible Value
Life Lessons in Advertising
A New Breed of Technology
Whimsicality of Consumer Behavior
Unlocking a Brand
Universality of the Mobile Phone
The Power of Perspective
Next Generation Technology
Complete Openness in Branding
Significance of Subtle Features
Alternate Forms of Worth
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