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Axe is a brand that specializes in male grooming products. It is also infamous for its super-sexist advertisements. Their website features a naughty-to-nice fake news report that shows nice girls becoming nasty—you can also report a naughty girl if you wish. Oh yes!
The mouse pad featured was created to launch their website and you have to place your hand under a skirt to use it. And I hate those green exit signs, so the guerrilla version of them is something that takes my fancy.