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The Coca-Cola 3D 125th Anniversary Illumination is the beverage powerhouse’s little way of celebrating its 125 years of soda contribution to the world. Coca-Cola has kept it low key; it only chose to transform its entire headquarters into a mega projection screen—no big deal.
Coca-Cola and Obscura Digital, the two industry leaders of their respective fields, worked together to transform the walls of Coca-Cola’s Atlanta headquarters into a movie screen. The canvas that was stretched over the building covers 200,000 square feet and is over 26 stories high. You can expect to see a celebratory showcase of Coke’s legacy, but don’t be surprised to see a few Facebook pictures in the 2-hour show as well.
If you’re in Atlanta and want to check out this spectacular Coca-Cola 3D 125th Anniversary Illumination first hand, you can do so Thursday, Friday and Saturday nights from 9 to 11 p.m. during the month of May.