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Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety


By: Amelia Roblin (Superstar) Mar 21, 13
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There is so much about South Lawn Beer packaging that makes the product look appealing. The concept was created as a sampler that will be given away at White House events, featuring a scrumptious assortment of beverages what are produced around the president’s residence.

Designer Kate Allaire chose to bottle the ales and lagers within frosted glass, presenting a refined and soft image and assuming a delicious chilled look. The vessels are transparent enough to reveal the gorgeous colors of the four different types of beer in tasty yellow, brown, red and black.

Combining one of each variety, South Lawn Beer packaging comprises a slim box that connects only to the caps and spaces the bottles neatly. The clean text on this is complemented by the crisp and iconic logos below.



Source: packagingoftheworld
Readmore: behance.net



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