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A hilarious new Société Générale ad reveals that money isn’t a universal language when attempting to obtain money in a different country. The ad features a young French foreign exchange student “somewhere in China,” who comes across a money exchange establishment. As he tries to communicate with the Chinese staff, gesturing and iterating the supposedly universal word of “money” in both English and French, the student resorts to using a translator on his phone to communicate his intentions.
As he holds up the phone, though, his translation in Chinese reads “Give money now,” prompting the staff to interpret it as a robbery attempt. The staff presses a button, which immediately shutters the store and quickly brings police cars and tactical units converging on the site. As the student looks on, perplexed, a message reads, “You want to study abroad? You might need a little help.” Société Générale is located in 76 countries and offers financial services like money exchange for travelers and students studying abroad.