| Emailthis TrendEmail | Full Article (TrendHunter.com/id/159509)

Marketing with Consumers
Jay Baer's Social Media Keynote Explains How Brands are More Accountable


By: Jaime Neely (Rockstar) Jul 9, 12
{SummaryTitle}

Jay Baer begins his social media keynote by explaining how he, like so many other individuals in society today, did not grow up with social media. However, this does not hinder them from understanding it and using it in their businesses.

The dialogue then switches to how social media transforms the realm of customer service. Social media enables consumers to reach a much larger audience than they would be able to in person. Because of this, businesses and brands become much more accountable to consumers.

When adapting to this change in business, businesses will run into a variety of problems such as verifying various online reviews to make sure they are in fact legitimate, reacting appropriately to that consumer complaint and effectively handling it. Baer’s social media keynote insists that brands have to stop marketing at people, and must being to market with them, as consumers today have a certain measure of control.



Source: youtube
Readmore: convinceandconvert



Related Trends:


Branding Through Social Media
TrendHunter.com/id/145209



Post-Crisis Consumers
TrendHunter.com/id/147953



Downsides for the Unplugged
TrendHunter.com/id/156290



Transforming the Online Experience
TrendHunter.com/id/154087



Misused Technologies
TrendHunter.com/id/146186



Creating Customer Relationships Digitally
TrendHunter.com/id/147243



Understanding Audiences
TrendHunter.com/id/158743



The Adolescence of Technology
TrendHunter.com/id/146523



Reshaping the Internet
TrendHunter.com/id/148944




Copyright © TREND HUNTER Inc.. All Rights Reserved.