| Emailthis TrendEmail | Full Article (TrendHunter.com/id/157513)

Successful Web Engagement
Aliza Freud's Social Media Branding Keynote Explores Community Building

By: Sarah Moore (Star) Jun 21, 12

With the increasingly important role that the Internet and online community is playing in the corporate world, several examples on how to effectively harness those tools are explored in a social media branding keynote given by Aliza Freud.

While there are certainly a number of positive elements to engaging with one’s customer’s in an online setting, companies must remember that there are pitfalls to essentially putting their brand in the hands of the online community.

This social media branding keynote addresses key mistakes that brands make when engaging with their fans and the speaker encourages companies to be aware of the ability of their fans to turn on them and the need to manage their social media channels both effectively and positively to maintain customer loyalty.

Source: youtube

Related Trends:

Priceless Consumer Experiences

Analysis of Innovative Products

Marketing a Quality of Life

Transforming the Online Experience

Selling a Lifestyle

Emotional Branding

Developing Consumer Loyalty

Experience-Driven Consumers

Knowing Your Consumer

Copyright © TREND HUNTER Inc.. All Rights Reserved.