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FrugalDad.com’s Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to Twitter.
The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola’s white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today’s angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.
The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.