| Emailthis TrendEmail | Full Article (TrendHunter.com/id/145523)

Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations


By: Meghan Young (Superstar) Mar 14, 12
{SummaryTitle}

Instead of throwing old books to the curb, the So Acao Solidarity Movement ad campaign encourages people to donate them so that they can provide literary companionship to others. By giving them an opportunity to find a new home, the beautiful characters in fairy tales and fiction can impart their wisdom to others.

Conceived and executed by Paz Comunicacao Estrategica, an ad agency based in Sao Paulo, Brazil, the So Acao Solidarity Movement ad campaign depicts the sad state these discarded books could potentially suffer through the imagined homelessness of Little Red Riding Hood, Pinocchio and the Three Little Pigs.

Working in conjuction with the Bienal Internacional do Livro de Pernambuco, the So Acao Solidarity Movement ad campaign even suggests where these books can be donated.



Source: ibelieveinadv
Readmore: pazbr



Related Trends:


Drug-Addled Celeb Ads
TrendHunter.com/id/144745



Cattle-Cut Art Ads
TrendHunter.com/id/145302



Historical Cookie Ads
TrendHunter.com/id/145115



Printer-Destroying Ads
TrendHunter.com/id/145173



Exaggerated Story Ads
TrendHunter.com/id/144889



Delicious Dictator Ads
TrendHunter.com/id/144742



Car Grill Prison Ads
TrendHunter.com/id/144839



Belly Speech Bubble Ads
TrendHunter.com/id/144966



Alleyway Attack Ads
TrendHunter.com/id/144834




Copyright © TREND HUNTER Inc.. All Rights Reserved.