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The Small Business and E-Commerce Infographic shows that opportunity is calling for those who are listening. Almost 10% of discretionary spending in the United States is spent online and 8.6% of all retail spending is done online.
It’s not just computers that people are using. As phone technology continues to develop, more consumers are comfortable buying items off their smart phones. As of 2011, not even 1/4th of small businesses said they accepted payment through their website. If one is thinking about opening their own business, they should focus on that.
The most popular items to buy online are clothing, electronics, computer hardware and furniture. The Internet allows small businesses to reach a wider audience then ever before possible, and it’s important that they take advantage of that.