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The Slam City Skates 2013 lookbook takes the viewer on a stroll through London via an array of different transit systems. The journey is meant to showcase the label’s streetwear collection and its staff.
The urban street scenes are authentic and the styling is on point. The lookbook was shot by Sam Ashley and features actual Slam City Skates staff members Paddy Jones and Sam Hughes. The boys hit the pavement and strutted their stuff. Candid shots include a pose on a boat adorned with a union-jack flag banner, a bike ride through the city, and one of the boys riding the metro. Clothing and accessories displayed in the photos include tees, caps and the brand’s collaborative footwear with Converse.
The Slam City Skates 2013 lookbook is a visual passage of British streets and apparel.