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Determined to make a larger-than-life advertisement that people on the street would be compelled to stop and look at, the Skydive Dubai/Go Fast! billboard features some Jetson-esque jetpack pilots and pyrotechnics.
Starting with a fire show, the interactive ad campaign sees a skilled flyer take off from the flaming ground and soar around the billboard for a few minutes—much to the delight of spectators down below.
The two companies claim that their project is the most expensive billboard of all time as it costs about $500 per second to put a jetpack pilot into flight. This claim may be a bit far-fetched, as the pilot is only flying around for a minute, but the futuristic nature of the ad certainly commands attention.