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Sir Kensington’s Gourmet Scooping Ketchup is trying to reinvent the way we look at ketchup: as a lowbrow condiment that’s smeared over cheap barbecued meats. As a high-end, healthy and tasty product, Sir Kensington’s ketchup takes its marketing quite seriously. In order to create a memorable brand identity, the ketchup comes in a large jar size with a vintage-style font and appearance.
Heinz, move over.