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Web-Like TV Advertising
Simulmedia Uses Your TV Viewing History to Show Relevant Ads


By: Salman Abdulaziz (Rookie) May 2, 11
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Simulmedia has made TV ads smarter. The company is bringing web-like ad targeting to television today. Its targeted television advertising platform – the a7 Platform™—tells advertisers what people are watching in more than 30 million U.S. households to assist them in reaching their target audience.

Advertisers can now locate, aggregate and reach viewers across the country with the right advertisement, at the right place and at the right time. Simulmedia is enabling marketers to effectively and efficiently reach their target audiences, inventory owners to improve their advertising revenue and viewers to receive more relevant ads. It has tapped the power of set-top-box data to separate people from programs – to understand viewers’ affinities (and how, when and where they watch television) – because the company believes historical content consumption is a better predictor of consumer preferences and actions than age and gender alone.



Source: simulmedia



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