| Emailthis TrendEmail | Full Article (TrendHunter.com/id/164870)

Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect

By: Jennifer Gosnell (Rockstar) Aug 23, 12

The ‘Show Your Soft Side’ campaign is encouraging men to come out in support of animal rights. The campaign focuses on cats and dogs and the mistreatment some of them endure by unfit owners. With the campaign slogan ‘“Only a Punk Would Hurt a Cat or Dog” and adorable pooches and cats, the ad is pretty straightforward. The organization uses the men’s impressive careers in media, sports or law enforcement to show that real men care for animals.

The adorable Show Your Soft Side campaign shows these athletes in situations that you may never otherwise see them in. Highlighting these guys with their furry loved ones is a great idea, and a novel approach for an animal rights campaign.

Source: buzzfeed
Readmore: baltimorecity.gov

Related Trends:

Sea Creature Lighting

Beth Doane, Founder of RainTees (INTERVIEW)

Bloody Animal Cruelty Ads

Animal Experimentation Campaigns

Scandalous Animal Altruism

Duct Taped Animal Ads

Activist Super Bowl Billboards

Animal Rights Tower Lights

Animal Hacktivism

Copyright © TREND HUNTER Inc.. All Rights Reserved.