| Emailthis TrendEmail | Full Article (TrendHunter.com/id/167556)

Designer-Influenced Shorts
The Shopbop Launch Pad Campaign Focuses on the At-Home Delivery Method


By: Erin Fox (Star) Sep 19, 12
{SummaryTitle}

When it comes to advertising home delivery for the online shopping realm, the Shopbop Launch Pad short cleverly incorporates fashion’s hottest celebrities to endorse their exceptionally fast delivery times. The short begins with Chris Benz sitting in a room with fellow designers, Thakoon and Rachel Roy. Benz is called by a Shopbop employee to the rooftop and prepped for “departure” in a large orange jumpsuit. Once Benz is placed into a large sling-shot contraption accompanied with a Shopbop package, he is blasted into the air to deliver the package in tow.

We follow Benz’s mission across the globe as he catapults through the air past fashion’s finest strutting the streets. Followed by a Skype session between The Man Repeller and the Dannijo sisters, Benz flies through The Man Repeller’s window to deliver the Chris Benz shirt she ordered. This customized shipping short allows Shopbop customers to feel that they will have a personalized experience when shopping at the coveted online retailer.



Source: manrepeller
Readmore: youtube



Related Trends:


Wide-Leg Pants
TrendHunter.com/id/22616



Chic Career Styles
TrendHunter.com/id/141278



Serene Fashionista Portraits
TrendHunter.com/id/139387



Sophisticated Pleated Fashion
TrendHunter.com/id/109256



Delicately Dreamy Lingerie
TrendHunter.com/id/119644



Social Shopping Sites
TrendHunter.com/id/62177



Blatant Drying Cloths
TrendHunter.com/id/159174



Sensual Shopping Ads
TrendHunter.com/id/104566



Simple Silky Styles
TrendHunter.com/id/134614




Copyright © TREND HUNTER Inc.. All Rights Reserved.