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Levi’s is promoting their classic 501 jeans with an “unbutton your beast” e-card marketing gimmick. Visit the Levi’s 501 site at unbuttonyourbeast.com and watch the flash as something wiggles around in the buttoned-up jeans. Then the beast is released. You choose the beast that represents what’s in your Levi 501 jeans and then can send the cheeky e-card.