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Finding the perfect shade of foundation is a mission and a half, but with the Sephora x Pantone Color IQ system, the process is pain-free and simple. When you bring the worldwide authority on color swatches with a beauty retail giant, magic is just bound to happen.
Utilizing Pantone’s color capturing technology, the device is able to recognize the most accurate shade to match that particular skin tone. Gone are the days of figuring out if you have a cool undertone, olive complexion or a medium-to-dark shade. The system is hooked up to Sephora’s database, which scans over 1,000 foundations, brands and formulas to find the perfect match for your skin. The device takes 27 color-accurate images and analyzes each pixel to find the ideal PANTONE SkinTone.
Cosmetic innovations like the Sephora x Pantone Color IQ system are real gamer changers when it comes to offering consumers heightened retail experiences.