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For the uninitiated, Send the Trend injects new web technologies into the tired, old shopping routines we inherited from our grandparents. The result: A wide variety of affordable, personally-targetted, ‘stylist-curated’ accessories.
Before signing up, the e-commerce site holds your hand through a quick survey meant to determine your tastes. Using your fashion palette as reference, Send the Trend offers five new designer accessories everyday at $30 each, with free shipping. Founded by Project Runway winner Christian Siriano, the website even allows users to connect their shopping list to Facebook or Twitter—every time a friend or follower purchases something, you get an automatic $10 credit!
The recent launch and subsequent success of Send the Trend is largely indicative of a shift away from derivative or boring shopping websites. Interactivity and customization are absolutely key to retaining loyal customers in the online world!