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Fiat has recently teamed up with the Justice League to create these cute superhero seat belt covers. These kid-friendly car accessories are designed to make kids feel more happy and safe in the back seat.
These manufactured superhero arms simply slide over the seat belt to make it look like Batman or Wonder Woman is giving your little ones a hug. This brilliant car accessory campaign is called ‘Hero Hugs’ and is aimed at families with small kids.
The commercial is a lot of fun, including comic book style graphics and Justice League photos. The commercial also features clips from the factory where these creative covers are produced and then cuts to happy kids being hugged by superhero seat belt covers.
This is a clever way for Fiat to appeal to families. It’s hard not to feel safe when Batman is your seat belt.