Personified Balding Backyards
Scotts PatchMaster Ads Promote a Healthy Head of Grass
By: Amelia Roblin
Jan 9, 11
These Scotts PatchMaster ads target the handyman of the house who, like many red-blooded men, fears male-pattern baldness. With the help of art director Chip Davis, this blade-thinning campaign highlights the qualities of an unattractive lawn, offering the help of the grass seed brand.
Depicting handsome houses with patchy lawn-lacking front yards, these Scotts PatchMaster ads guarantee the reversal of baldness, visible plugs and the need for a combover.
Pinching Pasture Sculptures
Rolling Rooftop Gardens
Major League Lawn Mowers
Grassy Gadget Chargers
Solar-Powered Lawn Mowers
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