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Always one with a flair for the dramatic, British designer Alexander McQueen collaborated with famed photographer David Sims on a rather spooky fashion film to promote his Men’s Spring-Summer 2010 collection.
McQueen and Sims’ vision of spring is a man running across a deserted haunted mansion clad in his underwear. A violent man having a fit of rage in a muddy basement. And a scared man crouching in a chair.