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Juicy Couture is know for its popping pink product campaigns, and these latest Sasha Pivovarova Juicy Couture prints follow suit. The campaign is the newest rendition for Juicy Couture’s wildly popular fragrance titled ‘Viva La Juicy.’

Model Sasha Pivovarova seems like a superb choice for the campaign, as she embodies the sweet, yet seductive image that Juicy Couture models typically exude. Pivovarova’s striking blue eyes and messy blonde locks reflect the carefree, yet always fashion-forward appeal that Juicy Couture products always seem to have. The Sasha Pivovarova Juicy Couture campaign fits well into the summer months.

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