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Propaganda in Retail Marketing
Saks Calls on Shepard Fairey to Lead the Charge


By: Marissa Brassfield (Superstar) Jan 10, 09
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Street artist Shepard Fairey has one more notch to add to his career’s proverbial bedpost: Saks Fifth Avenue. The distinguished department store recently recruited Fairey to create its new propaganda-themed marketing campaign.

Shepard Fairey’s Saks designs include shopping bags emblazoned with “Want It!” and a poster that features a young woman, fist upraised, and the words “Arm Yourself.”

Fairey also recently completed work for the official Inauguration Day poster for President-elect Barack Obama.



Source: theworldsbestever
Readmore: nytimes



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