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In developing a brand’s visual identity there is ample opportunity to get truly artistic. Saggezza Chocolate packaging disappointingly demonstrates one of too few endeavors to infuse product wrappings with aesthetic delight.
The logo for the line of cocoa treats is consistent, distinctive and charming, but it is not the defining feature of these twee canisters. Designer Faisal Alrabeah has decorated each label in its entirety to establish enchanting scenes in nature through a cute cartoony style. Rolling green hills, rust-colored fields, bushy trees and fluffy clouds are enjoyed by adorable birds and snowmen. The illustrations even reference the contents of Saggezza Chocolate packaging quite subtly, as the darkness of the weather indicates the intensity of the treats inside.