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The Ryan Roche SS12 lookbook foregoes the typical Western setting of dirt roads and dilapidated wooden buildings for something a lot more clean and minimalist. While many designers have decided to modernize the cowgirl look, this particular one has done so in a beautifully understated way that stays true to both the past inspiration and the present time.
Shot in studio against a white wall, the Ryan Roche SS12 lookbook is relatively artistic. The model is captured in various closeup and far off poses that bring attention to the clothing being showcased in an interesting manner. From mesh tops to loose frocks and wide-rimmed hats, the collection is filled with clean-cut, feminine pieces that will appeal to youthful women looking for a comfortable and chic look for the summer.