| Emailthis TrendEmail | Full Article (TrendHunter.com/id/202790)

Human-Eyed Pet Ads
The RSPCA Qld Campaign Shows How Similar People and Animals Are


By: Meghan Young (Superstar) Jun 26, 13
{SummaryTitle}

If something seems slightly odd about the animals featured in the RSPCA Qld campaign, that is because they have been given human eyes. The eeriest, of course, being the cat. Nevertheless, by trading in their own unique eyes for a pair that are a lot more relatable, the RSPCA Qld campaign illustrates just how similar humans are to dogs and cats as well as chickens and pigs. It reads, “We’re all creatures great & small.”

The RSPCA Qld campaign was conceived and executed by Engine Group, an ad agency based in Australia. It was creative directed by Kory Mcavoy and Tim Hall with photography by Alex Buckingham, graphic designs by Megan Nguyen and retouching by Justin Overell. The results are endearing and empathic, which will hopefully open up hearts and minds.



Source: ibelieveinadv
Readmore: enginegroup.au



Related Trends:


Daring Eyewear Ads
TrendHunter.com/id/202463



Amateur Druggy Ads
TrendHunter.com/id/200483



Burning Violence Ads
TrendHunter.com/id/199509



Impatient Caricature Ads
TrendHunter.com/id/199681



Metropolitan-Themed Ice Cream
TrendHunter.com/id/200456



Boot Obsession Ads
TrendHunter.com/id/202452



Headless Chicken Fashion Ads
TrendHunter.com/id/200248



Dictator Cigarette Character Ads
TrendHunter.com/id/201799



Celebrity Sibling Endorsements
TrendHunter.com/id/202346




Copyright © TREND HUNTER Inc.. All Rights Reserved.