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Model Rick Genesis, better known as Zombie Boy takes the coveted role as the new face for the Rocawear Spring/Summer 2013 campaign. The model, whose made quite a splash on the fashion scene as of late, is a great choice for the street wear brand.
At first glance, Zombie Boy, whose tattoos cover almost every inch of his body, may appear a bit intimidating and scary. However, the atypical model has never taken himself nor his career too seriously. Rather, he takes a much more comical approach to life—“the irony of looking dead while I’m alive is not that serious.”
The shoot is located in a men’s lounge reminiscent of a 1930s gentlemen club. Full of urban chic jeans and button ups that Rocawear is iconic for, Zombie boy manages to add a playful flavor to the shoot. The campaign meshes both individuality and fresh fashions together to make an aesthetically pleasing Rocawear Spring/Summer 2013 campaign.