| Emailthis TrendEmail | Full Article (TrendHunter.com/id/179467)

Cellular Steering Wheel Ads
Irish Authorities Launch a Road Safety Campaign Aimed at Texting


By: Jonathon Brown (Rockstar) Jan 13, 13
{SummaryTitle}

Texting and driving continues to be a cause for concern on the roads of Ireland, which is why the authorities have launched a road safety campaign focused on this dangerous habit.

This ad shows two rounded arms holding a cell phone. The image created is one that looks similar to a steering wheel and subtly alludes to texting while driving.

Authorities are taking aim at this problem because texting while driving can often leave drivers more focused on texting a message to a friend than watching the traffic around them. The ad includes a startling statistic: “Your mobile makes you four times more likely to crash.”

The creative director for this road safety campaign print ad is Dylan Cotter. The art director is Catherine Lennon.



Source: ibelieveinadv
Readmore: rsa.ie



Related Trends:


Powerless Phone Chargers
TrendHunter.com/id/171972



Mini Mobile Phone Keyboards
TrendHunter.com/id/172674



Tactile Keypad Transfomers
TrendHunter.com/id/174271



Dual Screen Phones
TrendHunter.com/id/177187



Bloody Earphone Ads
TrendHunter.com/id/150786



Smartphone External Hard Drives
TrendHunter.com/id/176562



Supermarket Social Experiments
TrendHunter.com/id/176354



Card-Dealing Phone Apps
TrendHunter.com/id/176638



Android-Enabled Digital Cameras
TrendHunter.com/id/178792




Copyright © TREND HUNTER Inc.. All Rights Reserved.