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One half of the fabulous and envelope pushing design duo that makes up Heatherette, Richie Rich is starting a new venture; namely, his own label.
A*Muse is a collaboration between muse Pamela Anderson, who has strutted the Heatherette catwalk dozens of times—most famously last season in a metallic gold bathing suit—and Richie Rich.
Richie Rich describes the line as “fun, sexy, surfer girl from Malibu meets Andy Warhol.” The line is animal-friendly, organic, and consists of tees, hoodies, casual dresses, and beachwear with images of both Richie Rich and Pamela Anderson. The pair will debut their line on September 25th at New Zealand Fashion Week and will hit up every major city thereafter.