| Emailthis TrendEmail | Full Article (TrendHunter.com/id/174906)

Friendly Gibe Ads
The Renault Red Is Dead Campaign Revels in Beating Ferrari at Formula One


By: Meghan Young (Superstar) Nov 29, 12
{SummaryTitle}

The Renault Red Is Dead ad campaign is a funny and friendly gibe at Ferrari’s signature color. It celebrates beating Ferrari two years in a row at Formula One, a brand that has become synonymous with the races. Nevertheless, it was the Red Bull Racing team, equipped with a Renault engine, that won the F1 Constructors’ World Championship.

Playfully put together by Publicis Conseil, an ad agency based in Paris, France, the Renault Red Is Dead ad campaign reminds people that Renault is also a leading brand in Formula One by turning iconic red items such as ketchup, lipstick and the British phone booth yellow. Art directed by Yves-Eric Deboey with creative direction by Olivier Altmann, it was shot by David Gill.



Source: ibelieveinadv
Readmore: publicisgroupe



Related Trends:


Child-Frightening Toy Ads
TrendHunter.com/id/174720



Thumbprint Bear Portraits
TrendHunter.com/id/174717



Tool-Painted Hand Ads
TrendHunter.com/id/174688



Tribal Soft Drink Ads
TrendHunter.com/id/174724



Wrinkled Time-Passing Ads
TrendHunter.com/id/174777



Luxe Origami Lottery Ads
TrendHunter.com/id/174542



Element-Strung Word Ads
TrendHunter.com/id/174695



Foamy Clerical Collar Ads
TrendHunter.com/id/174603



Two-Headed Reptile Ads
TrendHunter.com/id/174394




Copyright © TREND HUNTER Inc.. All Rights Reserved.