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The Renault Megane campaign impressively illustrates how far a person can travel on one tank of gas with this particular vehicle. In fact, it backs up the creative image with a specific number, “1700 km with one tank.” As one print ad shows, that can take a person from Naples to Paris, while making pitt stops in Rome, Genes, Turin and Lyons along the way.
Conceived and executed by Publicis Conseil, an ad agency based in Paris, France, the Renault Megane campaign was art directed by Alexandra Offe with creative direction by Olivier Altmann. Shot by photographer Nicolas Descottes, the poster captures people attention with the image of a classic gas pump from which a trail of fuel marks the way.