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Relative Rebranding
UK Insurance Company Shows What's In a Stage Name


By: Sandra Winn (Star) Dec 27, 08
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In this clever rebranding commercial for Aviva Insurance, formerly Norwich Union, Bruce Willis asks with comical sarcasm, “Would Walter Willis have gotten to play the leading man?” The premise of ‘Aviva:  Changing the Name’ was to focus on how a name change can be beneficial.

Other stars who reveal their real names instead of their stage names in the Aviva commercial are Elle MacPherson, real name Eleanor Gow; Alice Cooper who inquires, “Whoever heard of a glam-rock star called Vincent Furnier?; and Ringo Starr, originally Richard Starkey.



Source: coloribus
Readmore: aviva



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